As a small business it’s essential to grab your customer’s attention on a small budget and limited time. Fifteen Seconds. That’s all you get. That is all you get to convince someone to stay and watch the rest of your video.
You can spend a hundred hours on a project and have the most important message about how to save the world, you might even get a millions of views because you’ve got a great title, but if they are only watching the video for a few seconds then they’re not going the rest of your message. Unfortunately, you’ve only got the first 15 seconds to grab your audience’s attention, and convince them the rest of the video is worth watching.
How to Grab Your Customer’s Attention?
So how can you make an impact? Well I’m glad you asked!
Fast Paced Intro is Essential.
For at least the first 15 seconds, use a sequence of clips or videos that last no longer than 3 seconds. If the clip does last longer than 3 seconds, make sure it is a clip with a lot of movement. It grabs your audience’s attention then keeps it because they know if they look away, they will miss something.
2. Start With a Story.
Stories grab your customer’s attention. People like feeling connected with the subject and a story with a main character is a great to get them involved, connected and feel compelled to finish the video to see how the story ends. Make this character easy to relate to and if possible, use this character as a way to show people how a situation, product or subject might affect or benefit them.
3. Listen and Understand Your Audience.
Knowing your audience is key to grabbing your customer’s attention. If you’re making a video to announcing the opening on your new toy store, don’t start with a scene from a graphic mobster movie. Know your audience, what they would be interested in watching and make it the focus within the first 15 seconds of your video. Some ways to get to know your audience better are:
- Social media conversations, questions, and replies
- Surveys sent to your users, subscribers or followers
- Frequently asked questions from your support inbox
- A Twitter hashtag search of something meaningful to your brand
- Popular question headlines in a search of your brand’s keywords
4. Keep It Simple.
A lot of videos go viral because they manage perfectly execute that joke or some crazy stunt. Luckily, you don’t need to be one of the few who accomplishes that. You can still have a great video and capture people’s attention. Just keep it simple. Once you’ve done the first couple of videos and are more comfortable, you can start to experiment.
Also, don’t lose people with unclear language and complicated jargon.
Although this won’t be in the first 15 seconds of the video, it is by far the most important thing you can do for your videos. If no one knows it’s out there then no matter how great the video is or the information, no one will watch it. The best places to share your video are the front page of your website, all your social media platforms, your company newsletter, send it to your mom, who undoubtedly will send it to all of her friends, and don’t forget to share it again every so often.
These tips are just a few of the best things you can do to make sure your videos become successful.
Want to learn more about video production for your business? Check out these posts.
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